Minneapolis ad agency Colle+McVoy tracked viewers' Twitter comments on Super Bowl ads via a proprietary Web tool called Squawq. The program declared Frito-Lay, the maker of Doritos, the Twitter winner, capturing 21 percent of the chatter on game day. Here are the top 10 tweet-generating advertisers.
Frito-Lay 35,294 mentions 21 %
Anheuser-Busch 22,211 mentions 13 %
Coca-Cola 10,550 mentions 6 %
Unilever 6,851 mentions 4 %
Audi of America 6,261 mentions 4 %
Focus on the Family 6,131 mentions 4 %
Mars 5,797 mentions 3 %
Google 5,442 mentions 3%
Levi Strauss & Co. 5,114 mentions 3 %
E-Trade 4,969 mentions 3 %