GETTING IT RIGHT
Here's a comparison of four recent concerts that drew full houses and four that didn't. In the latter case, we asked Bobby the Brain, a street ticket broker for 40 years, to suggest realistic prices.
FOUR THAT WORKED
Justin Bieber
Crowd: 15,800
Price: $31.50-$51.50
James Taylor & Carole King
Crowd: 18,000
Price: $67-$97
Nickelback
Crowd: 14,000
Price: $43-$83
Tom Petty
Crowd: 12,807
Price: $51.50-$127
FOUR THAT DIDN'T
Sting
Crowd: 5,000
Price: $38-$178
Should've been: $100 tops
Santana
Crowd: 6,000
Price: $25.50-$125.50
Should've been: $100 tops
Lilith Fair
Crowd: 3,650
Price: $20.50-$247
Should've been: $50-$75 with general admission seating
Jonas Brothers
Crowd: 0 (concert canceled)
Price: $32-$250
Should've been: $50-$75