Business: Family-owned showroom that offers in-store and online lighting for homes, home offices and outdoor use, plus mirrors and framed art.
Founded: 1926
Headquarters: St. Paul
Website: www.creative-lighting.com
Employees: 20
Executives: Michael and Jonathan Minsberg, co-owners
2008 revenue: $5 million
Strategy: Seek to boost sales through redesigned website, increase energy-efficient lighting options to meet rising demand.