Business: Markets a proprietary hardware and software system to monitor indoor air quality and energy use.
Founded: 1992
Headquarters: Burnsville
Website: www.purechoice.com
Executives: Founder, Chairman and CEO Bryan Reichel and President Kevin Kuhne
Employees: 15
2009 revenue: $800,000; orders in hand point to a 2010 gross of more than $2 million.