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Business: Markets a proprietary hardware and software system to monitor indoor air quality and energy use.

Founded: 1992

Headquarters: Burnsville

Website: www.purechoice.com

Executives: Founder, Chairman and CEO Bryan Reichel and President Kevin Kuhne

Employees: 15

2009 revenue: $800,000; orders in hand point to a 2010 gross of more than $2 million.