Pop sensation Justin Bieber's new 3-D concert film/documentary is doing quite well at the box office. Count that among a slew of accomplishments from the 16-year-old, who sold 3.7 million albums in the U.S. last year.
But now Bieber's handlers want you to see more than just a smooth voice and signature hair style. They want to emphasize Bieber's Christian faith.
The Religion News Service reports Bieber's faith is on display in "Justin Bieber: Never Say Never," which hit theaters Feb. 11.
So do you think taking this approach will earn Bieber more fans? Is Bieber's faith being used as a marketing tool?
