When Liz Bastian added the hashtag (#) to "Summer of Dresses" on Twitter, she turned idle chatter into a movement. The symbol enables anyone who does a search for that hashtag to find the related tweets. Here's a sampling of comments from #summerofdresses.
Surveying my current wardrobe, it's more like #summerofduds. -- @bethanyg
Beautiful morning to bike to work in a skirt! -- @chelseabrink
News flash: a wrap dress is SO COMFORTABLE for a road trip! -- @irishgirl
When the temperature begins to rise, turn to a closet of dresses for a fresh, stylish ensemble. -- @modcloth