BLUESPIRE STRATEGIC MARKETING
Business: Full-service marketing firm specializing in strategic marketing, digital marketing, content marketing and custom publishing focused on financial services and health care.
Founded: 1983
Headquarters: Edina
Website: www.bluespiremarketing.com
Employees: 60
Executives: Kathryn Hammond, president; Jim Larranaga, executive vice president; Bruce Ficks, chief financial officer
2011 revenue: $15 million
Strategy: Grow organically and through acquisitions to reach goal of doubling revenue by the end of 2013 while looking to expand into the senior care market.