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The distinctive row of gray-and-white condos rises from the rocky shore; most units have wall-sized windows that bring the mesmerizing view of Lake Superior right into the room. Rooms are up-to-date with cable TV, comfy bedding and tasteful furniture. Bluefin's shuttle serves nearby Lutsen ski area and many state park trailheads (for cross-country skiing and snowshoeing).

Who's it for: Bluefin handles adventure-seekers and couch potatoes with equal aplomb.

Advisory: The website makes good use of 360-degree viewing to let you see exactly what you're reserving. Swimsuits are encouraged; the outdoor pool and massive hot tub are open year-round. (There is also an indoor pool for the lily-livered.)

Perks: The Bluefin Grille excels with wild game such as elk fillet and lake trout. The nearby Coho Cafe is a deli-style pizzeria and coffee house. Get rubbed down at the Superior Waters Wellness Spa.

Practical matters: Lodging ranges from about $100 a night for the studios and smaller guest rooms to $450 a night for an accommodation that can sleep eight. More information: 1-800-258-3346; www.bluefinbay.com.