Freiberg, Roger E. our loving father, father-in-law, and grandfather, peacefully left us on July 5, 2020 after suffering a stroke. He celebrated his 95th birthday in April. Roger was born and raised in Wisconsin. After returning from WWII, he attended the University of Wisconsin-Madison. He lived most of his adult life in Edina with his beloved wife and companion Marcie. Trained as an electrical engineer, Roger realized early on in his career that he enjoyed being his own boss. He served as president of Northwestern Power in St. Paul. He enjoyed the friendship of his colleagues, including his competitors and believed in treating others fairly and honestly. For him, work was not a just a job, and he gained fulfillment from interactions with his co-workers and customers. His advice to his family: "Follow your passion rather than money and you will never work a day in your life". Faith and family were Roger's foundations. He is survived by his two sons, Mark (Jane Pederson) Freiberg and Brad Freiberg, and three grandchildren: David, John and Erika. Roger delighted in being a part of their lives and he and Marcie were frequently in the audience or on the sidelines of school events, musical performances, and sports competitions. Roger always had a smile on his face when he engaged with family (although he managed to hide it on almost every family photograph!). He gave back to both his church and community as an active member, and frequent leader, in multiple social and service organizations. In his early 90's, Roger officially retired and moved into assisted living. Progressive joint disease caused him to switch from the assistance of a cane to a motorized wheelchair, and he quickly learned to navigate the halls at full throttle. His "beep-beep" warning meant you better move out of the way quickly. Roger touched many lives, and he will be dearly missed. However, as Roger would not want to put anyone at risk of COVID-19, a celebration of life will be held virtually the week of July 13th, with a private graveside service at Fort Snelling. Please contact the family for more information. In lieu of flowers, consider a memorial to St. Therese of Woodbury, Mt. Olivet Church in Edina or any organization that promotes quality of life for older adults.