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Twin Cities-based HomeServices of America took another step this week toward launching its new Berkshire Hathaway HomeServices (BHHS) brand by unveiling a logo and sign.

BHHS is a new a national real estate mega-franchise that is the product of a joint venture between HomeServices of America, Inc., the parent company of Edina Realty, and Brookfield Asset Management. Along with Prudential Real Estate and Real Living, BHHS will be operated by a separate entity.

While it’s the first time that Berkshire Hathaway’s Warren Buffett has lent his company’s name to a real estate brand, don’t expect to see the signs on lawns in the Twin Cities anytime soon. The company will begin to roll out the brand later this year. HomeService’s Ron Peltier said that the cabernet and cream logo “embodies the spirit of Berkshire Hathaway.”

Jim Buchta