Before he sang a note Tuesday night in his solo concert at the famed Red Rocks Amphitheater outside Denver, country superstar Eric Church announced his 2017 tour from the stage and via Facebook Live. He will rock Target Center on Jan. 20, just one week into the Holdin’ My Own Tour.
Church promises no opening acts but two sets from him, with an intermission.
Perhaps moreso than any other artist, Church is going to go to great lengths to get tickets into the hands of fans, not scalpers. You’ll recall in 2014, Church’s team cancelled 902 tickets for his Target Center concert purchased by scalpers and then put the seats on sale again.
For this tour, the “Record Year” hitmaker and his team have devised a new system to get tickets to Church Choir fan club members. Pre-sale registrations began Tuesday night and will run through 11:59 p.m. Aug. 23.
Pre-sale purchase links and special codes will be sent directly via text message to pre-registered fan club members, offering them three days to buy tickets. The fan club pre-sale begins at 11 a.m. Sept. 9 and ends at 11:59 p.m. Sept. 11.
Church has dedicated a larger allotment of fan club tickets than in the past. Moreover, the Church Choir pre-sale will be the only pre-sale. There will be no credit-card, arena or radio pre-sales.
As on past tours, Church will cancel any orders found to be made by scalpers. And to further avoid the secondary market, delivery of all ticket orders will be delayed until the days before each concert.
In a press release, Church explained that he hopes that this will make it nearly impossible for scalpers to complete their transactions.
There is no word yet on when the general ticket sales begin.
For more information, go to ericchurch.com.