The eyeglass retailer offers rare optics for a Galleria tenant — everyday bargain prices. But the cheap chic attracts spenders big and small to its nearly 100 boutiques across the country. Its trendy frames with lenses start at $95, a fraction of the price from most eyewear boutiques.
It will open in November in a 1,400-square-foot boutique in part of the former Lululemon, which moved to a larger space within the center. An optometrist will also be on site. With Warby, the Galleria will have three eyewear specialists, including Invision and Fifth Avenue Optical.
Warby Parker first opened in Minneapolis in 2015 at Askov Finlayson men's shop in the North Loop. In 2018, it moved into a larger space of its own on Washington Avenue.
Nic + Zoe, a Boston-based fashion brand, will open in October in a 1,500-square-foot space next to the new Warby Parker, across from Ampersand.
The mother-and-daughter-led brand describe it as sophisticated yet relaxed apparel in petite, misses and plus sizes. The brand currently has 10 locations around the country, mostly in the East, and is sold in the Twin Cities at Nordstrom in the Mall of America and Von Maur in Eden Prairie Center.
J.W. Hulme will open a temporary location for the holidays in the former Scheherazade Jewelers in the new east wing. The 2,000-square-foot pop-up will open in October and close at the end of January.
"The Galleria has been on our radar for a long time," said Chief Executive Claire Powell. "It's a temporary location but that may change. If Edina goes well, we'll continue to explore a third location in the Twin Cities."
A symbol of American and Minnesota craftsmanship, the maker of handbags, messenger bags, wallets, belts, backpacks and duffels, J.W. Hulme has been a Minnesota fixture for 114 years.
John Ewoldt • 612-673-7633