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– Through the magic of television — which has been more and more plugged into the South by Southwest Music Conference in recent years — British singer/songwriter James Bay managed to appear on “Jimmy Kimmel Live” right about the same time he wrapped up a packed live performance in a big downtown church late Friday night as part of the mega-fest.

“Not a bad end to the day,” Bay said between songs in front of the ornate altar at St. David’s Episcopal Church hours after pre-taping his Kimmel appearance. Kanye West was originally scheduled to appear on ABC’s late-night TV show Friday but backed out, sparking rumors of another Kanye-vs.-Kimmel feud and dampening other rumors of a surprise SXSW concert by West.

Hip-hop still played a heavy role in the fest’s weekend slots. Wu-Tang Clan’s Ghostface Killah showed a bold new side performing with Toronto electro-jazz trio BadBadNotGood at the Vans party Saturday afternoon on Mohawk nightclub’s patio. Bun B was announced as the Saturday night headliner at Stubb’s BBQ in lieu of West. Minnesota’s own pioneering indie-rap crew Rhymesayers Entertainment hosted its 20th anniversary showcase Friday at Mohawk nightclub with a long line outside and guest performers inside including Chuck D.

Food TV star Rachael Ray tweeted a photo of and praise for young Twin Cities pop-rockers Hippo Campus as they performed at her annual Feedback party Saturday afternoon at Stubb’s.

CHRIS RIEMENSCHNEIDER