In less than five months, Super Bowl mania will descend upon the Twin Cities and give local businesses a home-turf advantage on the marketing blitz that surrounds one of the most popular sporting events of the year.
But while the event brings opportunities, the National Football League has been notoriously protective of its trademarks — especially the name “Super Bowl” — so companies also will need to flex their creativity in advertising everything from products to parties. Read More
The company that brought Bruno Mars and Taylor Swift to the Houston Super Bowl has landed a deal with Mystic Lake Casino for four nights of entertainment during Super Bowl LII.
Nomadic Entertainment Group, the traveling concert and party producers, will build a second pop-up venue for 9,000 fans at Mystic Lake Casino in Prior Lake for high-end concerts. Read More
The big event will be on the other side of the Mississippi River, but St. Paul is preparing for a slice of the tourism action — and administrative burden — when the 2018 Super Bowl comes to Minneapolis.
With less than six months until showtime, St. Paul has a large and expanding list of activities planned around the first week in February. Read More
When the doors swung open on the Super Bowl LII volunteer center downtown over the weekend to the sound of Skol line drums and cheering, John Wahl of St. Louis Park was the first volunteer in line.
Wahl, 84, is back for a second Super Bowl. He volunteered for the 1992 game at the the Metrodome. That year, he was stationed as a "host" at the Marriott Hotel in Minnetonka. Wahl recalled the gig, saying he provided recommendations for sites and restaurants to visitors. Read More
It’s game on Saturday for the first round of volunteer applicants stepping into the Minnesota Super Bowl “Crew 52” headquarters on Nicollet Mall.
Candidates will arrive to music, hoopla and greetings from the gregarious Chad Greenway, the retired Minnesota Viking and a Crew 52 booster. He will officially open the doors inside City Center to the ground-floor volunteer space after an energetic welcome from Super Bowl Host Committee CEO Maureen Bausch, former Minnesota Vikings cheerleaders and the Skol Line musicians. Read More
Six months before the Super Bowl, staff at St. Paul Downtown Airport have created an ambitious “to do” list for game day: Wrangle 100 extra employees from across the country. Buy a $200,000 truck to hold hundreds of gallons of de-icing fluid. Cordon off several runways and sketch out parking spaces for 200 planes.
“There’s no event as big as the Super Bowl in attracting the numbers of private aircraft,” said Joe Harris, who manages three Metropolitan Airports Commission (MAC) reliever airports. “This is the granddaddy.” Read More
Law enforcement officials and nonprofits across Minnesota are taking aggressive new action to crack down on customers of prostitution — often white, middle-aged and married men — and boosting programs aimed at keeping teens out of the sex trade.
Advocates want to shift from police intervention to prevention, after years spent toughening prison sentences for pimps and overhauling how the state treats sex trafficking victims. Read More
St. Paul Winter Carnival organizers say they’re looking at building an ice palace that could cost $2 million to $15 million at the State Capitol in 2018.
“We’re working on the possibility,” Winter Carnival spokeswoman Stacy Bee said Tuesday. “Nothing is concrete.” Read More
The Minneapolis Armory will be the site of a high-production lineup of concerts during the week of next year’s Super Bowl.
The historic building, two blocks from U.S. Bank Stadium in downtown Minneapolis, is transforming from a parking garage to an events space with room for 8,400 people. Nomadic Entertainment Group and its Nomadic Live arm, which played host to Taylor Swift and Bruno Mars for performances in Houston during this year’s Super Bowl, partnered with developer and building owner Ned Abdul to design the space. Read More
Vacation planners, beware: The busiest day in the history of Minneapolis-St. Paul International Airport is coming, a day after the Super Bowl at U.S. Bank Stadium.
“It’s not even going to be close. It’s going to blow everything out of the water,” said Phil Burke, director of MSP operations at the Metropolitan Airports Commission (MAC). Read More
The Minnesota Super Bowl Host Committee is opening a signature space in the heart of downtown where thousands of volunteers will pass through for the 10-day event next January and February.
The volunteer headquarters will be at 7th Street and Nicollet Mall in space occupied by the now-shuttered Sports Authority store. It will open Aug. 12. Read More
A group of community leaders unveiled plans Tuesday to discourage sex trafficking at next year's Super Bowl in Minneapolis.
From billboards spreading educational campaigns to enhanced statewide law enforcement stings, the anti-trafficking committee outlined new efforts to take place before, during and after the Feb. 4 game. Read More
Ivy Alexander nervously paced the office hallway with the name of her restaurant “Smoke in the Pit” written across her T-shirt in sparkly red letters.
As she walked and talked, she glanced at Michele Zoromski bent over a tray wielding a pastry bag of frosting to put flourishes on cookies and treats. Read More
For nine months, the city of Minneapolis did nothing to hide the location of a downtown building it leased to serve as a police command center for next year’s Super Bowl.
Members of the City Council’s Ways and Means Committee discussed it openly in July and again in October, agreeing to spend about $750,000 in rent over three years. Officials specifically identified the location of the building at public meetings and in public records. Outside the building, passersby can see marked squad cars parked in spaces with signs posted for Minneapolis police. Read More
With less than a year to go before the Super Bowl is played in Minneapolis, a group of local leaders is quietly meeting to map out strategies to combat sex trafficking before and after the big game.
The committee, led by Hennepin and Ramsey counties and the Women’s Foundation of Minnesota, includes some 40 public and private sector leaders and has been meeting since September. Read More
The Minnesota Super Bowl Host Committee expects to reimburse Minneapolis at least $4.9 million for the extra cost of providing public safety, facilities, parking and traffic management for the 10-day event beginning next January, according to a proposed contract released Thursday.
The biggest anticipated cost is $3.1 million for police. Next is public works at $725,000, an early estimated cost that is expected to grow. Read More
The Super Bowl LII party kicked off early in Worthington, Minn.
Former Vikings linebacker E.J. Henderson arrived in town Tuesday to run students through a few practice drills and to distribute $60,000 in grants to youth recreation and nutrition programs. It's part of "52 Weeks of Giving" by Minnesota's Super Bowl Host Committee, which is crisscrossing the state all year, distributing grants leading up to America's 52nd Super Bowl next February in Minneapolis. Read More
Minnesotans showed early interest in being part of Super Bowl LII next February by submitting 4,470 applications to volunteer in just a few hours Wednesday.
The Minnesota Super Bowl Host Committee needs 10,000 volunteers for the event. Read More
Minnesotans who aren’t Hall of Fame quarterbacks can still make a play to get in the action for the 2018 Super Bowl.
The Minnesota Host Committee needs 10,000 volunteers to run the event, and the process starts Wednesday with online applications. Read More
Metro Transit sent 12 people to Houston this month to research how transit operated amid the Super Bowl at NRG Stadium and festivities leading up to the big game.
The price tag was $22,881 — $10,852 of which was paid by the Department of Homeland Security. The remainder of $12,029 was covered by Metro Transit's operating budget, according to spokesman Howie Padilla, who attended. Read More
HOUSTON – Your turn, Minnesota.
As the ceremonial handoff of the Super Bowl ball took place in Texas Monday, “Super Bowl 52” countdown clocks were unveiled on billboards in Minnesota. Bridges and buildings will glow blue and purple to evoke the Northern Lights. For state organizers, it’s show time. Read More
In one year, Super Bowl LII will kick off at U.S. Bank Stadium in downtown Minneapolis. It may be too early to predict which two teams will be playing in the big game, but it’s not too early to speculate on who will be the featured halftime entertainer. Here are some big names who haven’t done the Super Bowl gig — and the odds that they’ll land the coveted assignment.
Adele — Probably No. 1 on the NFL’s wish list, she’s an international superstar who would no doubt help TV ratings around the world. However, last summer she said that she’s not the singer to do the Super Bowl. “That show is not about music,” Adele said. “I can’t dance or anything like that.” Odds: 100-1. Read More
HOUSTON – Dozens of Minnesotans have come to Houston this Super Bowl week, getting a last look at one of the world’s biggest events before it lands in the Twin Cities next year.
One is David Haselman, who as chief operating officer of Minnesota’s Super Bowl 2018 Host Committee is the logistical conductor of Minnesota’s hosting venues, traffic and backstage engineering. A year ago, at the big game in San Francisco, he was “wide-eyed … kind of like, ‘What on Earth?’ ” he said Thursday in the media lounge at the George R. Brown Convention Center. “There wasn’t so much of that this year.” Read More