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Maybe it was an initiation rite into the circle of Big Ten football coaches, but new Gophers coach P.J. Fleck agreed to read some mean tweets about himself during the conference media days this week in Chicago.

For sure, it's a sign that someone is a fairly big deal if they get asked to read unflattering things about themselves. It has become a staple of Jimmy Kimmel Live, with no shortage of knockoffs.

It's this kind of tweet, in response to a Patrick Reusse blog post about Fleck, that we're talking about, if you're not up on the genre:

Here's Fleck reading more, courtesy of the Big Ten Network.