Star Tribune

Business

Goodbye, Michael Graves: This year is his last at Target

The Minneapolis-based retailer's partnership with Michael Graves gave birth to Target's "cheap chic" image.

Article by: Star Tribune

Updated: February 7, 2012 - 10:43 PM

Michael Graves' curtain call with Target Corp. is set for this spring.

The Minneapolis-based retailer said Tuesday that the final installment of Michael Graves-designed kitchen gadgets, cleaning tools and storage products will hit stores in March and be available until the end of 2012.

The 13-year partnership between Target and Graves helped established Target's "cheap chic" sensibility, in which the retailer would collaborate with hot designers to create exclusive merchandise for its stores. The strategy positioned Target as a place where shoppers could buy high-end design, whether dresses, towels or placemats, at affordable prices.

"Michael Graves was Target's first and longest-standing design partner to date," Stacia Andersen, senior vice president of home merchandising, said in a statement. "Together, we created an iconic product collection that expertly blended design with function."

Other retailers have since copied Target's design partnerships.

THOMAS LEE

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